About Hernandez Story Lab

Because our stories deserve to be heard.

Hernandez Story Lab (HSL) is an independent creative studio developing original IP and helping other storytellers develop and produce their own creative projects. At HSL, we believe that stories shouldn’t be limited to how they’re told, and are committed to finding the shape and medium that best fits.

Jessica Hernandez

FOUNDER & CEO, HERNANDEZ STORY LAB

A note from the Founder

I pursued a career in public policy because I believed in people. As we move throughout the world, even through shared experiences, our unique perspective often shapes how we perceive the world and in turn how others in the world perceive us. As an advocate and policy influencer, the unfortunate truth was that, no matter how good your intention, it was hard to get people to pay attention if you didn’t know how to communicate to your audience. At the center of my success was my ability to tell a story that my audience could invest in, whether they were a community, a judge, or a government leader.

As much as I advocated for others, I spent a long time believing that my own voice only mattered if someone or something else validated it first. Nothing could be further from the truth.

While I love helping others share their own stories, I also want to make room to share some of my own. So, I finally stopped waiting for permission and created Hernandez Story Lab (HSL).

Through HSL, I want to create and develop stories that are imaginative, human-designed, and honest in our own voice. I also want to build a space where anyone who has ever swallowed their voice, or buried it under what they were supposed to be, can find it again and share it without apology.

It took me a while to learn that every story starts somewhere, we just need to find the courage to begin telling it. Start because you deserve to tell your story. Start because your story deserves to be heard.